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USABILITY AS A GAME CHANGER IN TICKETING

 

 

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BENEFITS OF DIGITAL TICKETING

The sports industry has changed a lot in recent years and must continue to adapt to the current circumstances. Due to the pandemic, technological progress and the increasing importance of data, intuitive booking and billing systems are becoming significantly important. Especially in professional sports, modern ticketing applications are essential to meet the demands of clubs and fans.

BEFORE THE GAME IS AFTER THE TICKET PURCHASE

Especially among end customers, both acceptance and expectations of digital offers are increasing in everyday life. More and more stadium visitors therefore prefer the option of purchasing tickets anywhere and in real time.

Thanks to a responsive ticket shop, these are no longer physically issued, but the customer receives an electronic confirmation directly on their mobile device after purchase, which they can use as an admission ticket.

OPTIMIZE YOUR BUSINESS PROCESSES

Pre-printed tickets, error-prone cash register systems as well as rigid and manual billing and booking processes are a thing of the past. With easily integrated digital ticketing solutions such as spot:ahead, you automate all administrative processes and thus reduce your personnel expenses.

You can easily view allotments, adjust order and price lists, and evaluate all marketing and sales data at the touch of a button.

THE TOP FUNCTION OF DIGITAL TICKETING

Usability is an essential component of digital ticketing. An intuitive and simple ticketing system is crucial to increase customer satisfaction and improve conversion rates. A complex system that is difficult to understand is more likely to be avoided by customers and can lead to lost revenue.

For this reason, it is important that professional sports clubs place particular emphasis on usability when developing their digital ticketing:

Cart Blocking

Seats and tickets remain in the shopping cart for up to 15 minutes

“Mobile First” ticket shop

Optimal use of the application on all mobile devices

Full zoom canvas seat plan

High quality display of the entire stadium plan on all screens

Learn all about the importance of usability in digital ticketing applications in the downloadable WHITEPAPER.

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stadium plan

booking system

customer management

THE COMPLETE SOLUTION FOR YOUR TICKETING, EVENT AND ENTRY MANAGEMENT

The digital transformation, big data and pandemic influences are testing the adaptability of the entire sports industry. One way for professional sports clubs to address these challenges is to work more closely with technology companies.

Bundled competencies

The quality of the goals determines the quality of the future – more than eight years of sports expertise, four years of development time and experts from technology, design, marketing and management make spot:ahead the most modern ticketing system for Bundesliga clubs in the fields of football, ice hockey, handball and Basketball.

Developed with players from practice

If you want to be successful, you have to have exactly the skills that are in demand at the moment – this is exactly why spot:ahead’s strategy, conception and project planning were developed in close cooperation with a renowned Bundesliga football club.

The answer to future digital ticketing

No winner believes in chance – this is how spot:ahead combines simple booking processes, high interface compatibility and data-driven marketing and sales processes in one application. Exceed the expectations of fans and employees with efficient processes and intuitive usability.

DO YOU HAVE ANY QUESTIONS?

Simply contact us by leaving a callback. We like to help you. Alternatively, you can also send us an email. We look forward to your inquiry and will get back to you as soon as possible.

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Guido Bennecke

Guido Bennecke

Senior Sales Manager & Consultant